Promotion
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Agencies
Panasonic’s Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.
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Agencies
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.
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Agencies
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.
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Agencies
CBS Takes Amazing Race to the Racetrack
The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.
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Agencies
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
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Agencies
Sheraton Hotels, TNT Team for The Closer Promo
Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.
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Agencies
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.
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Agencies
GM Gives Gas Credits to Fuel Sales
GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars.
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Agencies
‘truth’ Tour Gears Up Edgy Giveaways
The “truth tour” has stockpiled a cache of hip premiums to spread its anti-smoking message to teens.
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Agencies
Travel Loyalty Tops List for Business Travelers: Survey
A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found.