Promotion

• Agencies

  Meow Mix House Lands on Primetime

  Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.

• Agencies

  PowerBar Launches Sweeps with Lance Armstrong

  As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

• Agencies

  McDonald’s Celebrates World Cup Fever with Global Campaign

  McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.

• Agencies

  Coors Highlights Hispanic Leaders as Part of Broader Campaign

  Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.

• Agencies

  In Major Move, Disney Integrates Global Marketing

  Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.

• Agencies

  MasterCard and Bud Tie Unique Concepts to Break Up

  Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.

• Agencies

  CoolBrands, Godiva Will Always Have Paris

  New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

• Agencies

  HBO Hypes Deadwood Through Street Theater

  It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.

• Agencies

  Mountain Dew Streetball Tour Gets Video Game Promo

  A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.

• Agencies

  Hampton Campaign Turns Consumers Into Bed Heads

  Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.