Promotion Archives - Page 279 of 438

Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line

Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.

Agencies

Live from the Licensing Show: Bratz Leap From Books to the Big Screen

MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

Agencies

PepsiCo Takes to Ice With NHL Deal

PepsiCo, the National Hockey League (NHL) and the National Hockey League Players’ Association have forged a multi-year agreement that takes PepsiCo’s beverages and snacks to the ice.

Agencies

Honda Partners with House of Blues

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Agencies

Motorola Hires Soccer’s Beckham as Brand Ambassador

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

Agencies

Cinema Advertising Grows to $527 MM in 2005: Report

More and more marketers are looking at cinema advertising as a means to tout their products.

Agencies

Pirates Brings M&M’s, Volvo On Board

Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

Agencies