Promotion

• Agencies

  Toasting a Golden Beer

  Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches

• Agencies

  Subway Freshens Kids Marketing

  Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took

• Agencies

  Priming the Pump

  Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco

• Agencies

  Verizon Pumps Out Pirates Content for V-Cast Customers

  Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.

• Agencies

  In Last Hurrah, McDonald’s Anchors Pirates Promo

  McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

• Agencies

  Ocean Spray Takes Craisins Courtside

  Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

• Agencies

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

• Agencies

  Dallas Airport Dangles Coupons to Get Travelers to Park

  When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

• Agencies

  Will Employee Pricing Return for Car Buyers This Summer?

  Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

• Agencies

  Cott Licenses Disney Films and Bows Line of Kids’ Drinks

  Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.