Promotion
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Agencies
McDonald’s Renews FIFA World Cup Sponsorship
Pledging its commitment to sport, McDonald’s Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014.
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Agencies
Thrifty, Budget Pair With Airlines for Promos
Thrifty Car Rental and Budget Rent A Car System, Inc. have individually partnered with airline companies to reward frequent flyer members with additional miles for renting the companies’ vehicles.
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Agencies
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
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Agencies
Maxell Stars ‘Blow-Away Guy’ in Online Game
Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.
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Agencies
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.
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Agencies
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.
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Agencies
Domestic Automakers’ Incentives Plummet
Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.
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Agencies
VW Targets African-Americans at Miami Block Party
Volkswagen of America is headed to Miami for a blow-out block party on Sunday, where it will target African-Americans with ticket upgrades to the All-Star Basketball Game, as well as rides in its vehicles.
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Agencies
Steve & Barry’s Inks Partnership with Universal Movie
Casual apparel chain Steve’s & Barry’s University Sportswear has launched a new marketing campaign built around Universal Pictures’ upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood.