Promotion

• Agencies

  News Briefs

  THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…

• Agencies

  Betty Crocker Makes Millions for Education

  After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

• Agencies

  Dodge Parks its 2007 Calibers in Cinemas

  Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler’s Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions.

• Agencies

  Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates

  After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

• Agencies

  Gap Inc. Business Direct Launches Options Card

  Gap Inc. Business Direct is out with a new gift card option for corporate buyers, which now blends three of its top brands into one card.

• Agencies

  Dunkin’ Donuts Calls Gift Card Offer a Scam

  (Direct Newsline)—Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.

• Agencies

  Group Puts $150 Million Toward Promoting HD DVD

  A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

• Agencies

  Customer Service Could Fix Promotional Offers

  When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.

• Agencies

  Blimpie CMO Moves to Universal Studios

  Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales.

• Agencies

  Employees Not to Happy with Management: Maritz Poll

  The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as “lukewarm” or “negative,” with only 9% describing the relationship as “extremely positive,” according to a new Maritz Poll on employee satisfaction conducted by Maritz Research.