Promotion
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Agencies
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Agencies
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.
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Agencies
Google Maps Dangle 20,000 Coupons for U.S. Businesses
Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak.
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Agencies
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
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Agencies
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week’s foiled terrorist plot in London.
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Agencies
Milk Mustache Adds ‘Body by Milk’ Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.
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Agencies
Mazda Drives into Cities with Zoom-Zoom Live Tour
Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.
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Agencies
First Person: Hot Times for Event Marketers
Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time
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Agencies
Quaker Brings Life to Adventure DVD
Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.
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Agencies
The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.