Promotion

• Agencies

  Dr Pepper Reprises $1 Million Football Throw Contest

  Dr Pepper is back to quench college football fans’ thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick ’em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans.

• Agencies

  Macy’s Ads, Events Tout Its National Conversion

  Macy’s breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy’s name this weekend.

• Agencies

  Caribou Coffee Takes Starbucks Turnaways

  Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers.

• Agencies

  Dunlop Dangles Eyewear for Tires

  Would you like a pair of eyeglasses to go with those tires?

• Agencies

  Managers Prefer Non-Cash Incentives

  Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees’ job level.

• Agencies

  Home Depot Debuts First Reward Cards

  The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases.

• Agencies

  Subway Adds Rewards Overlay to Cash Card

  Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.

• Agencies

  Levi’s Goes to School for Ad Campaign Search

  Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.

• Agencies

  Automakers Spend Less to Drive Purchases

  Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases.

• Agencies

  Maritz Incentives Debuts Global Rewards Catalog

  Maritz Incentives has launched the “exclusively yours” global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture.