Promotion

• Agencies

  SV Supreme Vodka to Debut Online Entertainment Series

  First it was Bud.TV, now it’s SV-TV (that’s SV Supreme, a Russian vodka).

• Agencies

  Nickelodeon, Produce Marketers Play In-Store

  Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

• Agencies

  Advo Could Face Class-Action Suit

  Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.

• Agencies

  Supervalu Seeks CMO, Taps Dailey for Ads

  Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw’s.

• Agencies

  Consumers ‘Hold On’ to Win Chevy Endurance Contest

  At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

• Agencies

  Coupons Take to Third Screen

  Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

• Agencies

  Pity the Roaches: Six Flags Dare Bugs PETA

  Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.

• Agencies

  Invitation Only: Subscribers to Host TiVo Tasting Parties

  It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

• Agencies

  Kroger Pink Tag Campaign To Raise $3 Million

  The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research.

• Agencies

  RadioShack Gets Bang Out of Stones Sponsorship

  RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.