Promotion

• Agencies

  Adding a Twist, Chase Offers Cash or Points for Loyalty

  Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.

• Agencies

  Best Buy Revamps Reward Zone

  Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.

• Agencies

  Mystic Seaport Joins Ride Share Incentive

  NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut’s Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company’s service with free admission to the attraction.

• Agencies

  P&I Postscripts

  MCDONALD’S: is tying its latest Happy Meal premiums to…JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has…HARRAH’S ENTERTAINMENT: won a patent for its…ATRIUM ENTERPRISES: Jericho, NY, opened

• Agencies

  Grocer Texts Offers to Customers

  Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

• Agencies

  Cotton Inc. Launches Dirty Laundry Tour

  Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

• Agencies

  Costello Joins Pay By Touch

  Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

• Agencies

  Kraft Lends Stove Top to Dinners by Design

  Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

• Agencies

  Shell Fills Up on Promos to Rebrand Stations

  There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

• Agencies

  Evian and Stockholm Vodka Sign on For Interactive Dining Experience

  A new restaurant concept, uWink, can only be described as Match.com meets reality TV.