Promotion

• Agencies

  Energizer Brings Pink to Race for the Cure

  Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”

• Agencies

  Burger King Characters Take the Lead in 5 Million Xbox Games

  Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

• Agencies

  OfficeMax Analyzes Handwriting Online

  OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online.

• Agencies

  Coke, Adidas, KFC and Others Pair with NBA Europe Live

  The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

• Agencies

  I’M Wines Builds Sales with Search for Diamonds

  I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

• Agencies

  Moet Hennessy Custom Designs Free Music Cards

  Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers.

• Agencies

  Nestlé Waters Rolls Out School Loyalty Program

  Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand.

• Agencies

  New Products and Gift Cards Debut at The Motivation Show

  For the takers, The Motivation Show, held last week in Chicago, had plenty to offer and lots of incentives to lure people into exhibit booths including baby kangaroos, back massages, women with water spouting from the tops of their heads and fingertips and 1988 NFL Hall of Famer Mike Ditka, who was on hand to sign autographs on mini footballs. In addition to all the come ons, exhibitors had plenty of new offerings. Here’s a sampling from the show floor.

• Agencies

  KB Launches Grandparents Rewards Club

  To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers.

• Agencies

  ESPN Taps Sports Fans with First Rewards Card

  ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.