Promotion Archives - Page 251 of 438

Best Western Puts Gift Card in Wal-Mart, Kroger, Other Stores

Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season.

Agencies

Travelocity Debuts VIP Program

Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.

Agencies

Holiday Spending Will Average $800: NRF

Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.

Agencies

Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards

Eager to avoid the cost of “middleman” sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel’s Web booking program first.

Agencies

Live From DMA06: Greco Urges Marketers to be Relevant, Responsible

(Direct Newsline)—Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.

Agencies

P&I Postscripts

GAS STATION TV: has introduced a service that combines its…MALL NETWORKS: has hired Kristyn Golier as…

Agencies

New York Incentive Show Dies a Slow Death

After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Agencies