Promotion
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Agencies
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series.
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Agencies
Adidas Touts ‘5ive’ NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.
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Agencies
Sculpture Exhibit Unveils New Lexus…Slowly
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car.
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Agencies
Lay’s Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.
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Agencies
Coca-Cola’s New Enviga to Get Major Consumer Sampling
Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.
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Agencies
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.
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Agencies
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.
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Agencies
Premium Magic: Q&A with Jim McCafferty
Jim McCafferty’s new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship.
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Agencies
Disney, Nickelodeon Push Healthy Eating
In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.