Promotion
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Agencies
HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
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Agencies
Simon Gift Card Case Moves to Georgia Supreme Court
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees.
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Agencies
P&G Relaunches Eukanuba
Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”
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Agencies
Toys “R” Us Supports Toys for Tots
Toys “R” Us today begins a Million Toy Drive campaign to support the U.S. Marines’ Toys for Tots Foundation.
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Agencies
Kellogg Puts Tunes in 20 Million Pop-Tarts
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.
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Agencies
Wal-Mart Joins Project Apollo
Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.
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Agencies
M-A-C and Barbie in ‘Adult’ Scheme Set for Spring Debut
Cosmetics brand M-A-C and Barbie are partnering for an “adult targeted” project set to launch in spring 2007.
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Agencies
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
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Agencies
Incentive Show Reprised in Event and Virtual Settings
The Incentive Show is re-emerging in new formats. VNU is converting the event, which closed its doors after 71 years last month, into a virtual trade show. And Selling Communications, Inc. and Motivation Media are organizing their own trade show for the New York market.
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Agencies
Volkswagen Offers Electric Guitar as Incentive
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle’s audio system.