Promotion
-
Agencies
Burger King Rolls Credit-Card Look-alikes
‘Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.
-
Agencies
McDonald’s Spruces Up Its Arch Card
McDonald’s is making its gift card a fashion statement.
-
-
Agencies
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
-
Agencies
Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.
-
Agencies
iVillage Debuts New Branding Campaign
iVillage, the women’s Web site, has launched a new branding campaign.
-
Agencies
Pampers Offers Customized Holiday Cards
Pampers.com is letting visitors make holiday cards.
-
Agencies
Bud Light Readies Rock Paper Scissors Events
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.
-
Agencies
Pontiac, Virgin Megastores Team for Promo
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.
-
Agencies
Scion Launches Broadband Site, Joins Second Life
Toyota’s edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.