Promotion

• Agencies

  P&I Postscript

  ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing

• Agencies

  Rebates Can Be a Gateway to CRM: Q&A

  Rebates should be treated more like fan mail.

• Agencies

  Arby’s Offers Trip to Country Music Awards

  Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

• Agencies

  Vitamin Water Samples at Top Spring Break Destination

  Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.

• Agencies

  Dancing With the Stars Hits the Streets Via Tour, Contest

  ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.

• Agencies

  Strawberry Shortcake Pushes Strawberries In-Store

  Strawberry Shortcake has struck a deal to help sell strawberries to kids.

• Agencies

  Casting Call

  If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

• Agencies

  Is There a Doctor in the Store?

  Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

• Agencies

  Bad Boy Marketing

  It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

• Agencies

  Coupon Redención

  So much for the myth that Hispanics don’t use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo