Promotion

• Agencies

  Silk Soymilk, Kashi Target Offices Via Sampling Effort

  Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

• Agencies

  Papa John’s Ties Pizza Orders to Paying Taxes

  Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business.

• Agencies

  Promotional Products Enhance Advertising

  Adding a promotional product into advertising campaigns can enhance results.

• Agencies

  P&I Postscript

  PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada

• Agencies

  Arby’s Discount Card Program in Full Swing

  Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

• Agencies

  Borders Names Harley to Boost Loyalty Initiatives

  Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

• Agencies

  Virgin Megastores Reprises Campus Tour

  Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.

• Agencies

  Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards

  Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.

• Agencies

  Pepsico Sets Smart Spot to Music

  Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative.

• Agencies

  Teletubbies Invade New York Via Tour, Pop-Up Store

  Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.