Promotion
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Agencies
Going to the Dogs
Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old
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Agencies
Denny’s Strikes Up Bowling Promo with 2 Million Coupons
Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.
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Agencies
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.
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Agencies
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week
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Agencies
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.
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Agencies
News Brief
MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.
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Agencies
Movie Gallery Launches World Series Sweepstakes
Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.
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Agencies
McDonald’s Big Burger Test Gets Positive Response
McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.
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Agencies
Macy’s Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.
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Agencies
Hyatt Launches Music Download Program
Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.