Promotion

• Agencies

  New NY Incentive Expo Focusing on Brands

  The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show

• Agencies

  American Airlines Kicks off Million Mile Giveaway

  American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

• Agencies

  P&I Postscript

  RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.

• Agencies

  Washington Post Bows Reward Program Today

  The Washington Post is out to make a point—lots of points, in fact.

• Agencies

  H&R Block Hands Out 25,000 Tissues Packs During Tax Season

  H&R Block is giving customers something to remember the brand during tax season—tissue packs.

• Agencies

  ABC Hypes Jimmy Kimmel Live with Branding Campaign

  ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live.

• Agencies

  Bunny Hunt

  Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

• Agencies

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

• Agencies

  Sniff Sniff

  Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

• Agencies

  Star Struck

  Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,