Promotion
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Agencies
VW Auction Rides NBA Event
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.
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Agencies
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.
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Agencies
Agency Offers Trip for Job Referrals
Radio media shop Marketing Architects is turning its H.R. department into a travel agency
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Agencies
Youngsters Set Sail with Royal Caribbean Loyalty Program
Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.
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Agencies
Lord & Taylor Tailors Its Marketing
Lord & Taylor is giving its database marketing a makeover.
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Agencies
Teen Brand Kewl Bows with Magazine, TV Show
A new media brand launching this week targets tweens—and the marketers who want to reach them.
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Agencies
Kraft Takes DiGiorno on the Road
Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.
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Agencies
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.
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Agencies
StupidVideos.com Offers Cash Rewards for Submissions
Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.
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Agencies
New NY Incentive Expo Focusing on Brands
The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show