Promotion

• Agencies

  New Wave Acquires Cutter & Buck for $156.5 Million

  New Wave Group AB has acquired Cutter & Buck for $156.5 million in cash.

• Agencies

  P&I Postscripts

  INDEPENDENT GROCER: Harps Food Stores has adopted S&H greenpoints as the platform for its loyalty marketing.

• Agencies

  FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters

  FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.

• Agencies

  Renuzit Extends Apprentice Tie with Contest

  The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.

• Agencies

  KFC Ad Promo Draws 11,000 Entries

  A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.

• Agencies

  Got Milk? Now Get the Glass

  The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.

• Agencies

  Paramount Pictures Restructures Licensing Division

  Paramount Pictures is going back to its roots, returning oversight of licensing to the studio.

• Agencies

  Meredith Brings Its Magazines to Better.tv

  Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.

• Agencies

  Passion Fragrance Teams with Daytime Soap

  Elizabeth Taylor’s Passion fragrance is giving daytime soap opera fans a taste of a star’s life with an online sweepstakes offering a walk-on role on NBC’s Passions show.

• Agencies

  Coors Shifts Focus Toward Multicultural Marketing

  Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.