Promotion

• Agencies

  Postscripts

  LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.

• Agencies

  Western Union Incents Business for Mother’s Day

  The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

• Agencies

  Working Out

  The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only

• Agencies

  Trophy Tour

  In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately

• Agencies

  Canned Brands

  With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

• Agencies

  FirstHand Experience

  Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand

• Agencies

  Booty Tax

  Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

• Agencies

  Engaging Employees

  There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

• Agencies

  THIRD time is a charm

  Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.

• Agencies

  Big Brother in the Aisles

  Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers