Promotion

• Agencies

  Pizza Hut Incents Customers with Movies, Music and Game Discounts

  Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

• Agencies

  Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales

  Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

• Agencies

  Yahoo Launches Search for Greenest City

  Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.

• Agencies

  Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study

  Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

• Agencies

  Nielsen, Experian Unveil CRM Tool for CPGs

  Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.

• Agencies

  News Brief

  COMEDY CENTRAL: is awarding a grand-prize trip for two to Cabo San Lucas, Mexico as part of its Virtual Vacation sweepstakes

• Agencies

  P&I Postscripts

  HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive

• Agencies

  Circuit City Fields ‘Pirates’ DVD Gift Card

  Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

• Agencies

  Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership

  Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.

• Agencies

  Disney Hypes Up ‘Ratatouille’ Cheese Tour

  Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.