Promotion
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Agencies
Wendy’s Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.
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Agencies
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.
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Agencies
Brands Push ‘Shrek the Third’ to Opening Weekend Success
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.
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Agencies
Marketers Urged to Keep Hot Topics on Social Media Sites
Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.
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Agencies
Nike, Foot Locker Team for Retail Promo
Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.
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Agencies
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.
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Agencies
Trump Moves on From ‘Apprentice’ Show
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”
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Agencies
Soap Opera Digest Revisits Wal-Mart
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
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Agencies
Anheuser-Busch Yanks Spykes Beverage After Complaints
About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage.
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Agencies
Advocates Prompt FTC to Investigate Digital Food Marketing
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity.