Promotion
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Agencies
‘World of Warcraft’ Taps Loyalty Via Visa Card
Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time.
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Agencies
P&I Postscripts
TOYS R US: has launched a new service that lets customers buy gift cards online
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Agencies
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series.
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Agencies
Best Buy Accused of Deceiving Customers
The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks.
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Agencies
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.
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Agencies
Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
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Agencies
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.
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Agencies
Hyundai Showing ‘Smart’ Spots in Theaters
Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign
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Agencies
Country Crock Hosts NASCAR Charity Auction
Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend.
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Agencies
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”