Promotion

• Agencies

  Nickelodeon Expands Healthy Food Initiative with Green Giant

  Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables.

• Agencies

  Creative Packaging Adds New Life to Gift Cards

  Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging.

• Agencies

  Hilton Incents Travel with Kids Programs

  Two Hilton hotel brands are boosting summer travel among families offering programs just for kids.

• Agencies

  Mentos Geysers Sets Guinness Record

  That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”

• Agencies

  Bank of America Debuts NASCAR Checking

  Bank of America has introduced NASCAR Checking, a bundled set of products that include check cards, checks and credit cards all tied to a rewards program.

• Agencies

  Pantene Signs as Title Sponsor of China’s Next Top Model

  Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”

• Agencies

  Staples Buys American Identity

  Staples has acquired American Identity, a global distributor of corporate branded merchandise, from Republic Financial Corp.

• Agencies

  Ukrop’s Kiosks Boost Loyalty Program Perks

  Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members.

• Agencies

  Women’s Health Magazine to Host NYC Event

  Women’s Health is bringing 13 brand partners to New York for a two-day event in July.

• Agencies

  Best Buy Piggybacks AAA for Satellite Radio Service

  Best Buy is targeting 50 million American Automobile Association members this summer with discounts on satellite radio and other automotive electronics.