Promotion

• Agencies

  Paramount Licensing Brings Smurfs on Board

  Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs.

• Agencies

  Live from the Licensing Show: Disney Licensing Sales to Hit $26 Billion

  Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week.

• Agencies

  Brands Line Up to Back ‘Indiana Jones’ Film

  It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners.

• Agencies

  Nissan Returns to NBC for ‘Heroes’ Promo

  Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”

• Agencies

  Sony Renews Dew Sports Tour Sponsorship

  Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.

• Agencies

  Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry

  The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.

• Agencies

  Piaggio, Hasbro Roll Out ‘Transformers’ Promotions

  Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.

• Agencies

  Unilever Fields Webisodes for Spray Brands

  Unilever is bringing back its animated online soap opera, this time with a new character.

• Agencies

  Bravo Stages Cook-Off for ‘Top Chef’ Premiere

  Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”

• Agencies

  MasterCard Rewards Debit Users with Sweepstakes

  MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards.