Promotion
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Agencies
Build-A-Penguin
Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275
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Agencies
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer
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Agencies
Starbucks to Promote Climate Change Flick
Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.
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Agencies
Friendly’s Kicks Off Consumer-Generated Contest
Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.
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Agencies
Wal-Mart Taps NPD Group for Consumer Data
Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games
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Agencies
Krystal Pushes MilkQuake, Via Coupons, Social Networking Site
Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.
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Agencies
Starz Pushes “Space Chimps’ with 100 Million Dole Stickers
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”
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Agencies
Rockler Launches Loyalty Program
Rockler Woodworking and Hardware Inc. has launched its first loyalty program.
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Agencies
Albertsons Stores Abandon Loyalty Card
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest
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Agencies
MSN.com Kicks Off Live Earth Promotions
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.