Promotion
-
Agencies
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
-
Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
-
-
Agencies
Rebate Strategies
For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.
-
Agencies
Down Under
Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line
-
Agencies
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine
-
Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
-
Agencies
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive
-
Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught