Promotion
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Agencies
Marvel Entertainment Inks Licensing Deal with OnTrack Sports
Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo.
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Agencies
Captain Morgan Pose-Off Pits Yanks Against Red Sox
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.”
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Agencies
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads.
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Agencies
In-Game Advertising to Hit $850 Million by 2011: Study
The growing use of the Internet to play video games is giving companies new reason to insert their marketing messages there
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Agencies
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.
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Agencies
Hardee’s Pushes French Fries with Giveaway
Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week.
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Agencies
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found.
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Agencies
Virgin Loyalty Program Tops 150,000
There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.
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Agencies
American Express Offers Perks Tied to U.S. Open Tennis
American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month.
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