Promotion
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Agencies
Sara Lee Pushes Whole Grain Bread Via Campaign
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.
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Agencies
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program.
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Agencies
Apple Tests Album-Specific iTunes Cards in Stores
Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall.
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Agencies
Coors Returns its Silver Ticket Program
Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster
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Agencies
P&I Postscripts
PAPA JOHN’S: is offering a new option to its gift cards just in time for the start the new college semester
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Agencies
Rapper to Give Away 600 Autographed Plaques
Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18.
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Agencies
Fox Pushing New Blu-ray Titles with Marketing Partners
20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20.
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Agencies
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.
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Agencies
A&P Brews Deal with Starbucks
The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.
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Agencies
Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.