Promotion
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Agencies
Neiman Marcus YouTube Video Ad Gets Mixed Reviews
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors.
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Agencies
Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.
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Agencies
KFC Ties Sweepstakes to ‘Earl’ Premiere
KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.
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Agencies
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.
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Agencies
Cellfire Plants Trees for Paperless Coupons
Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users.
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Agencies
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.
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Agencies
Half a Billion Pepsi Cans Offer Adidas Promo
A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.
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Agencies
Sales Jump 40% in Emerald Nuts and Coke Partnership
Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.
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Agencies
PROMO 2007 Industry Trends Report
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.
Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That’s up from last year.
Even better, last year’s marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.
Click here for the full report.
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Agencies
Denny’s Teams with My Coke Rewards
Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.