Promotion
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Agencies
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.
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Agencies
EA Sports, Coke Zero Create Virtual Football Tourney
Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero …
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Agencies
Cartoon Network Names William Blair VP Sales/Promotions/Marketing
Cartoon Network has hired William Blair as vice president of Cartoon Network ad sales promotions and marketing
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Agencies
Huggies Partners with My Gym for In-Store Promo
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.
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Agencies
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.
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Agencies
Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.
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Agencies
Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6
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Agencies
Live from Promo Live: Airline Promotion Gives Flight to A&E Shows
A&E is mid-way through a four-month promotion with Southwest Airlines that promises to leave 200 million impressions with air travelers at 16 airports.
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Agencies
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted.
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Agencies
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online