Promotion
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Agencies
Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.
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Agencies
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
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Agencies
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.
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Agencies
Hostess Instant Win Game Ties to ‘Transformers’ DVD
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.
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Agencies
Honda Puts its Battle of the Bands on DVD
Honda is putting a different spin on its annual collegiate battle of the bands, issuing a DVD of last year’s competition leading up to last January’s finale at the Georgia Dome.
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Agencies
Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
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Agencies
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.
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Agencies
Macy’s Creates Parade and Entertainment Group
Macy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams.
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Agencies
Home Depot, AmEx, Others Reveal Holiday Gift Cards
Retailers are taking advantage of the popularity of gift cards with new innovations for the holidays.
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Agencies
Holiday Gift Cards Spending Jumps 25%
A record $35 billion is expected to spent on gift cards this holiday season, a 25% jump over the $27.8 billion spent last year, a recent survey found.