Promotion

• Agencies

  Online Holiday Retail Sales to Reach $33: Billion: Survey

  Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts.

• Agencies

  Gift Cards Coming Soon to ATMs

  ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards.

• Agencies

  Live from the DMA: Word of Mouth Means More than Low-Cost Advertising

  Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.

• Agencies

  Best Buy Launches Canadian Rewards Program

  Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.

• Agencies

  Arby’s Issues Kenseth-Branded Gift Cards

  In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture.

• Agencies

  Nielsen Revamps Online, Mobile Measurement Arms

  The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

• Agencies

  Rewards Network Names New CMO

  Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.

• Agencies

  Postscripts

  LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges.

• Agencies

  Live from the DMA: E-mail Pulls Top Response for Lead Gen

  E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

• Agencies

  Disney Pushes Branded Produce, Snacks at Retail

  Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.

  The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.