Promotion
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Agencies
Home Depot CMO Resigns
Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said.
Associates learned about Adam’s departure in an internal memo on Wednesday. -
Agencies
M&Ms Promotes Halloween Sweeps with NYC Event
Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.
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Agencies
Group Issues Call to End McDonald’s Happy Meal Promotion
A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys.
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Agencies
“Tequila Confessions’ Web Series Adds a Dash of Viral
Premium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising.
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Agencies
Hasbro Opens Littlest Pet Shop Boutique
Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.
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Agencies
Live From DMA: Shelly Lazarus Crosses the Line
Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.
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Agencies
Live From DMA: DM Expenditures Surpass General Advertising: Study
If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year.
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Agencies
Burger King Pushes Gift Cards with Holiday Promotion
Burger King is looking to make big holiday promotion splash this year with its gift card offerings.
The company next month will launch an instant-win game tied to Burger King’s BK Crown Card.
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Agencies
Disney Pushes ‘National Treasure’ Film with Online Games
Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.”
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Agencies
Live from the DMA: InterContinental Makes Over Loyalty Communications
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.