Topic

Promotion

  • Agencies

    FTC Vows To Keep Numbers On Do-Not-Call List

    The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

  • Agencies

    Boost Adds Mobile Coupons from Cellfire

    Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

  • Agencies

    Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza Boxes

    Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.

  • Agencies

    St. Jude Revs Up Memphis ‘Dream’ Event

    Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.

  • Agencies

    McDonald’s, Brach’s Buzz Over ‘Bee Movie’

    McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”

  • Agencies

    Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game

    Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.

  • Agencies

    EVB’s Got Viral Game with ‘NBA 2K8’

    Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation.

  • Agencies

    JCPenney Names Anik to Marketing Post

    JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
    Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

  • Agencies

    ‘Seinfeld’ Fans Pick Episodes for National Syndication

    “Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.

  • Agencies

    Allstate Garage Tour Builds Motorcycle Biz

    Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs.
    The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts