Promotion
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Agencies
KFC Pushes Dip Strips On Streets of Manhattan
If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.
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Agencies
Jaguar Sponsors Boxing Fund-Raiser
Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.
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Agencies
Online Game lets Players Create a New Dew
Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.
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Agencies
Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.
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Agencies
Rite Aid To Sponsor World Racing Group Events
Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.
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Agencies
Mattel Does Barbie as Dallas Cowboys Cheerleader
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.
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Agencies
Unilever Hyped Health to Refresh Brands
Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.
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Agencies
Aflac, Office Depot Team Up on NASCAR Circuit
Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.
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Agencies
FEARnet, Sony Launch Shocker Web Series
Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.
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Agencies
Better Homes and Gardens Magazine Co-Sponsors 15-City ‘Green’ Tour
Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.