Promotion

• Agencies

  Blockbuster Canada Launches Loyalty Program

  Blockbuster Canada is out with a new program that rewards customers for their in-store movie purchases with e-coupons.

• Agencies

  Wendy’s to Give Away 100 Million Songs

  Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.

• Agencies

  Bluegrass Merges with High Profile

  Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products.

• Agencies

  Holiday Gift Card Spending Estimated at $26.3 Billion: Study

  U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.

• Agencies

  Postscripts

  ADVERTISING SPECIALTY INSTITUTE: has upgraded its ESP Online software with new features for distributors.

• Agencies

  Comdata, Serious Team for DVD Gift Cards

  Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.

• Agencies

  Blackhawk Billed as NFL Gift Card Partner

  Blackhawk Network is teaming up with the National Football League as the group’s gift card partner.

  People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks.

• Agencies

  Goodyear Brands Philadelphia Marathon with Blue Tread

  Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

• Agencies

  March of Dimes Wraps Up Baby Stories Tour

  March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

• Agencies

  Infiniti Aims at Hispanics in Invite-Only Campaign

  Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.