Promotion

• Agencies

  Gift Cards Rival Cash as Employee Incentives: Study

  Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.

• Agencies

  ‘American Idol’ Takes Over Gift Cards

  IdeaEdge Inc. has launched the American Idol gift card, which lets recipients buy “American Idol” merchandise, including show apparel, accessories, karaoke CDs and a Playstation 2 video game.

• Agencies

  McDonald’s Pushes New Burrito with Sampling, Coupons

  McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.

• Agencies

  Canadians More Loyal Than U.S. Consumers: Study

  Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study.

• Agencies

  American Airlines Engages Loyalty Members with Sweeps

  American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays.

  Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.

• Agencies

  MasterCard Offers Chance to Receive and Give

  MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.

• Agencies

  Visa, Card Lab Create Custom Holiday Gift Cards

  Visa is teaming up with Card Lab to offer gift cards that people can customize with personal photos or designs.

• Agencies

  Postscripts

  CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate.

• Agencies

  Live From Motorsports Marketing: Daytona 500 Plans Revving

  As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.

• Agencies

  Charmin Returns with Public Bathrooms in NYC

  Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.