Promotion

• Agencies

  Bravo Cooks Up “Top Chef” Mobile Game

  Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

• Agencies

  Southwest Ads Take Off in BCS Post-Season

  Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

• Agencies

  Hertz Pushes Nickelodeon With Car Rentals

  Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.

• Agencies

  Kodak, Dial, Sign on to Sponsor ‘Apprentice’

  Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.

• Agencies

  Blockbuster Pushes “Shrek” DVD Via In-Store Promo

  Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”

• Agencies

  Dicks Sporting Goods Teams up with Lance Armstrong

  Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.

• Agencies

  Russian News Channel Goes Guerrilla in New York

  A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

• Agencies

  Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

  Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

• Agencies

  Blue Christmas

  Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters