Promotion
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Agencies
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.
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Agencies
1-800-FLOWERS.com Brings Kids, Seniors Online and Together
In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.
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Agencies
Checkers Launches Virtual Game to Promote Double Value Menu
Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.
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Agencies
GoDaddy.com Drives New NASCAR Deal
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.
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Agencies
Scholastic Promotes “Golden Compass” Series with Online Chat
Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic
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Agencies
Hennessey Brings Bartenders to Cognac in Multi-City Campaign
Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient
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Agencies
Good Neighbor Pharmacy Hits NASCAR Circuit
Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year
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Agencies
HarperCollins, Coffee Co. Team for Packaging Deal
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
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Agencies
HBO Drives Traffic with Holiday Carolers
Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.
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Agencies
Jelly Belly Names Recipe Contest Winner
Jelly Belly has named a computer expert as the top winner in its Recipe Game