Promotion Archives - Page 168 of 438

NHL Sponsors Amp Up Activities for Winter Classic

The NHL has a roster of sponsors pushing various activations around its outdoor Winter Classic contest, which kicks off a limited slate of regular season games to be broadcast on NBC.

Agencies

Rhino Pop-Up Store Returns to Retail Roots

In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.

Agencies

IMA Fuels Goals, Team Effort with New Leader: Q&A

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

Agencies

Best Western Drives Loyalty Via Winter Windfall Game

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

Agencies

Hostess Pushes Holiday DVD Rebate on 2 Million Packages

Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies.

The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin’ to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

Agencies

In Loyalty, Talk Now, Earn Now, Redeem Now

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Agencies

Hilton Hotels Builds Online Rewards Store

Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options.

Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

Agencies