Promotion
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Agencies
Coca-Cola Makes Moves with ExerciseTV
Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.
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Agencies
Trekkies Unite
Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S.
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Agencies
File Under Humor
Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life’s absurdities firmly tongue
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Agencies
Something To Chew On
The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)
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Agencies
Cyber Stumping
In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The
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Agencies
Steve and Barry’s Uses Celebs to Drive In-Store Traffic
Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either.
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Agencies
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.
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Agencies
Post-Holiday Bills Bring the Blues: Survey
In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.