Promotion
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Agencies
Party Hearty
Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color
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Agencies
Cottonelle Launches Major Non-Traditional Campaign
Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.
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Agencies
McDonald’s Takes on Competition with Specialty Coffee, Baristas
Is McDonald’s turning into the new Starbucks?
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Agencies
Pedigree Dog Food Lands ‘Celebrity Apprentice’ Tie In
Donald Trump’s “Celebrity Apprentice” series goes to the dogs proactively this week in a deal to elevate consumer consciousness about canine homelessness.
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Agencies
GEICO Sends Gecko to Tour Zoos for Conservation
Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.
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Agencies
Talbots to Close Men’s, Kids Stores
Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.
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Agencies
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”
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Agencies
Borders Supports Resolutions with In-Store Events
Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.
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Agencies
Taco Bell Pitches Healthy Menu via P-O-P, Sampling
Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.
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Agencies
PromoWorks, Mobile Media Unveil Joint Venture
PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.