Promotion
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Agencies
Time Warner Targets Teens with Virtual World Investment
Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.
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Agencies
Kimberly-Clark Reruns Room Makeover on ‘The View’
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show
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Agencies
Carlson Marketing to End Gold Points Rewards Network Program
Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies.
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Agencies
Staples Swaps Coupons for Old Office Products
Staples is offering customers coupons in exchange for old staplers and hole-punches.
It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.
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Agencies
Nestlé Pushes $1 Million ‘American Idol’ Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.
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Agencies
‘One Tree Hill’ Stages Macy’s Casting Calls
“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.
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Agencies
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”
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Agencies
SED International Creates Incentive Reward Program
SED International, provider of computer hardware, wireless communications and consumer electronics, has established an incentive rewards program which provides paybacks for purchases of consumer electronics and computer technology products.
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Agencies
Thrifty Car Rental Prepays Tolls in Florida
Thrifty Car Rental is offering prepaid road tolls with select car rentals when customers use American Express cards at participating locations in Florida.
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Agencies
Postscripts
FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.