Promotion
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Agencies
Spike TV Hosts Basketball Event with Retired NBA Stars
About 100 basketball enthusiasts trekked in the wee hours of yesterday morning to New York’s Madison Square Garden to set foot on the floor of the world’s famous arena.
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Agencies
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.
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Agencies
Pepsi’s Monster Breaks “Stuff” in Times Square
Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square.
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Agencies
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”
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Agencies
Dunkin’ Donuts Launches Perks Program
Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.
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Agencies
FSI Coupons Offer $320 Billion in Incentives in 2007: Report
Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.
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Agencies
Car Renters Selling Carbon Offsets
A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions.
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Agencies
Carlson Hotels Finds Niche with Global Loyalty Program
Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.
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Agencies
Gift Cards to Reach Over $52 Billion by 2012: Report
Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts.
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Agencies
Thrifty Drives Business with Triple Miles Incentive
Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months.