Promotion
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Agencies
Health Quencher
Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart
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Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
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Agencies
Big Game in Big Easy
When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended
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Agencies
Have Reality, Need Product
The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn’t slowing down anytime soon. Since November
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Agencies
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
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Agencies
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer
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Agencies
Nickelodeon Sets Course for Themed Family Cruise
In the latest expansion of its recreation initiatives, Nickelodeon is launching a family summer cruise with Royal Caribbean Cruise Lines.
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Agencies
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.
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Agencies
CBS Interactive Scores Grammy Partnership
CBS Interactive has been tabbed official online partner of The Recording Academy, with plans to pump up the volume on this year’s 50th annual “Grammy Awards.”
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Agencies
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.