Promotion

• Agencies

  Discovery Draws Eyeballs with Mobile Channels

  Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

• Agencies

  Claritin Snags NASCAR Star Sponsorship

  He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

• Agencies

  Solo, Apple & Eve Team with Sesame Workshop

  Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids.

• Agencies

  Hasbro Gives Rewards in Exchange for Purchases

  Hasbro is driving sales of its toys and games with a limited-time promotion designed to reward customers for their purchases.

• Agencies

  Cheez-Its Teams with TV Guide for In-Store Promo

  Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

• Agencies

  Cuervo Tradicional Suits Up for Mexican Soccer

  Tequila maker Jose Cuervo has launched a brand promotion centered on its sponsorship in the U.S. of the Mexican National Soccer League and featuring as brand ambassador three-time World Cup player Alberto Garcia Aspe.

• Agencies

  Pizza Hut Pushes ‘Snap for Rewards’ Promotion

  Pizza Hut is offering premiums for taking snapshots with their cell phones.

• Agencies

  Cheerios Offers Books As in-Pack Premiums

  General Mills is using books as premiums to boost cereal sales.

  Under the promotion, Cheerios is putting 5 million children’s books inside boxes of its cereal.

• Agencies

  Kraft Super Bowl Play: Cheese and Crackers

  While the Super Bowl coaches were thinking run and pass, Kraft nudged consumers with coupons to think cheese and crackers.

• Agencies

  Southwest Airlines, Chase Reward Loyalty via Kravitz Tour

  Southwest Airlines and Chase Card Services recently recognized members of its rewards program for their loyalty with some extra perks tied a Lenny Kravit concert tour.