Promotion

• Agencies

  Value Comes in Coupon Clipping: Survey

  Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.

• Agencies

  McDonald’s, Sam Adam’s Gain in Customer Loyalty: Survey

  When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

• Agencies

  Postscripts

  BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property.

• Agencies

  Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

  In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

• Agencies

  Subway Celebrates Spokesman’s 10-Year Weight Loss

  Losing 245 pounds—and keeping it off—is worth celebrating.
  That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

• Agencies

  Kraft Pushes Cereal Line with Viral Campaign, Music Video

  Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal.

• Agencies

  Wendy’s, Dr Pepper Partner for Regional Music Promo

  Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

• Agencies

  ‘American Idol’ Hits Disney World

  Two iconic contemporary American entertainment experiences will mesh later this year when an “American Idol” attraction goes to Walt Disney World.

• Agencies

  Tecate Drives Long Beach Grand Prix Events

  Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.

• Agencies

  Tostitos Teams with Food Network for Sweeps, In-Store Promo

  Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.